Home-Account, Inc.

Conference: DEMO 09
Market Segment: Consumer Software and Services
Funding Amount: N/A
Funding Round: Angel
Funding Details: Home-Account is backed by venture firm, Charles River Ventures, and several prominent Silicon Valley angel investors.
Competitors: Retail bank operations (i.e., Wells Fargo, Chase), mortgage servicing firms (i.e., Quicken Loans, Countrywide) and Internet lead-generation shops (i.e., lowermybills.com, tree.com)
Product Description: Home-Account is an intelligent, Web-based mortgage buying subscription service. Home-Account will help America’s 75 million homeowners take control of their largest assets and use them to insure their financial security, likely saving hundreds of dollars per month in the process. Think of it as a Kayak.com for mortgages: the service grades and analyzes the homeowners and their mortgage, presents scenarios to improve their mortgage and then pinpoints the best realistic mortgage option in the market.
Market Opportunity: According to the U.S. Treasury, the mortgage market is over $11 trillion. Currently, defaults are at a 60-year high. Home-Account's potential customer base is everyone who wants or has a mortgage, including the millions of homeowners who are facing balloon payments or rate resets they cannot afford.
DEMO Says: Even in today's tough market, your home is likely your greatest financial asset. Yet aside from the occasional refinancing, most homeowners passively manage the asset value of their homes. Home-Account changes all that, giving homeowners the tools they need to monitor, grow and leverage home value. It's long overdue and tremendously valuable no matter how the housing markets are moving.

Contact: Kate Pokorny, Brooke Hammerling; kate@brewpr.com, brooke@brewpr.com
Company Address: 188 King St., Suite 207
San Francisco, CA 94107
Primary Phone: 888-439-0222
Primary Fax: 415-520-9100
URL: www.home-account.com
Officer One: Mark H. Goldstein - CEO
Officer Two: Young Pham - VP, Marketing
Officer Three: Paul Tyma - CTO

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DEMOfall 09

Home-Account, Inc.

Home-Account and Mortgage-Evaluator Subscription Services