LeapFrog Enterprises, Inc.
Tag Reading System
- Conference
- DEMO 08
- Market Segment
- Consumer Devices
- Funding Details
- Self-funded.
- Competitors
- Hooked on Phonics, VTech, Fisher-Price, Story Reader
- Product Description
- Tag is the first portable learn-to-read system that fits in a child’s hand. With its extensive library of classic stories, Tag brings books to life and instills a lifelong love of reading. Children simply touch Tag to books in the Tag library to hear individual words, line-by-line reading or entire stories. Parents can connect Tag to LeapFrog’s online Learning Path to upload data on their child’s progress and download content to match their child’s interests.
- Market Opportunity
- According to the Book Industry Association, the reading market is $1.2 billion in total retail sales, with the available market for learn-to-read toys estimated at $250 million, for children’s books (including hardcover, paperback, audio and interactive) at $750 million, and for workbooks and activity sets at $200 million.
- DEMO Says
- We all remember books coming to life in childhood, figuratively at least. Always innovative LeapFrog makes that cliché literal with its Tag Reading System. Tag reads aloud to kids and integrates comprehension games into their favorite stories —a neat trick in itself. But parents receive a valuable benefit of their own, with logging data and progress reports on exactly what little Susie is gaining from her reading. For you geeks in the audience, the optical sensor technology is worth its own look. In short, there won’t likely be a DEMO attendee without an interest in Tag.
- Contact
- Erin Nelson
- enelson@leapfrog.com
- Company Address
-
6401 Hollis St.
Emeryville, CA 94608 - Primary Phone
- 510-520-5000
- URL
- www.leapfrog.com
- Corporate Officers
- Jeffrey G. Katz, President & CEO Bill Chiasson, CFO Nancy G. MacIntyre, Executive Vice President, Product, Innovation & Marketing Bill Campbell, Senior Vice President, Consumer Sales