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Bill.com (formerly CashView, Inc.)

CashView

Conference
DEMOfall 07
Market Segment
Small Business Software and Services
Funding Details
VC funded – Privately held, $2.1 Million of Series A led by DCM, $6.5 Million of Series B led by Emergence Capital
Competitors
No direct competitors. Secondary competitors include Xign, Direct Commerce, iPayables, Captiva, Blinksale, Freshbooks and Emagia.
Product Description
CashView is a cash-management service that provides companies a hassle-free, low-cost way to manage documents, make payments, process invoices, collect receivables and view cash flow in real-time. Unlike after-the-fact reporting/accounting systems, CashView integrates critical business documents with every transaction, all in one place. This fully integrated, Web-based service helps reduce costs and improve efficiency, accuracy and security of payable/receivable transactions, from anywhere at anytime.
Market Opportunity
Of the 24.3 million businesses with fewer than 100 employees, IRS/Aberdeen estimates that 97% of invoices are processed manually. The Federal Reserve & Industry of Office Automation estimates invoice processing costs at $130 to $290 billion annually, with approximately 31.8 million B2B and B2C bills produced and paid by check.
DEMO Says
The most important question that dogs small businesses is also the one that is often the most difficult to answer: what’s the cash flow situation? CashView, Inc. understands this question well, based on the founder’s deep experience in small business financial services and as a small business itself. The company has leveraged that knowledge to deliver a complete cash management service that will bring efficiency, cost savings and peace of mind to small business owners. Expect CashView to quickly become a must-use service for small businesses.
Contact
John Sperrazzo
john@eyetoeyepr.com
Company Address
3250 Ash St.
Palo Alto, CA 94306
Primary Phone
650-353-3301
Primary Fax
888-572-8235
URL
https://www.bill.com/marketing/index.php
Corporate Officers
René Lacerte, CEO & Founder, Colleen Lindow, Vice President, Operations & Customer Service, Tommy Hui, Chief Architect, Mark Ortang, Vice President, Product Development

CashView, Inc. has changed its name to Bill.com and offers new features to make the start-up process easier, a simpler interface, added reporting options, improved performance, integration with QuickBooks and a multi-company management tool for accountants and bookkeepers. “During our Beta, we collected customer feedback to help us perfect the overall customer experience,” said Bill.com Founder and CEO René Lacerte. “As a result, we streamlined the ‘getting started’ process and improved the overall user experience, making it even easier for SMBs, accountants and bookkeepers to experience the ease and power of our service. Bill.com is the only affordable, OnDemand service that efficiently manages the bills coming in and going out while providing “one-click” cash flow management for businesses with 1 to 1000 employees.”
By techwatcher on May 6, 2008, 7:26 pm

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