DEMO.com > Coveroo, Inc.

Coveroo, Inc.

Conference: DEMO 09
Market Segment: Consumer Devices
Funding Amount: $10,000,001-$25,000,000
Funding Round: Series A
Funding Details: Series A: Bay Partners, Norwest, Microsoft and Consor Capital
Competitors: No direct competitors
Product Description: Coveroo makes your personal electronics truly personal. A Coveroo replaces the original back cover on your mobile device or MP3 player with a custom version featuring a laser-engraved artwork from your favorite band, TV show, movie or artist. We have hundreds of designs – from Barbie to Bart Simpson – or you can upload your own artwork. Coveroos are made using a high quality engraving process so they don't fade or wear like skins or stickers.
Market Opportunity: ABI Research estimates the cell phone accessory market will grow from $40 billion in 2008 to $80 billion in 2012.
DEMO Says: Our mobile phones are as much a style statement as they are a communicating device. From the design of the device to the custom ringtones, the mobile phone is a platform for self-expression. Coveroo capitalizes on that trend, providing unique graphic covers for a wide range of mobile phone models. And while you might think that Coveroo is a random pick of product for DEMO, keep in mind the size of the custom ringtone business. Can custom covers be far behind? We think there's a gold mine here.