Scrapblog, Inc.

Scrapblog.com

Conference
DEMOfall 06
Market Segment
Consumer Internet
Funding Details
Privately funded by its four founding partners, Carlos Garcia, Jayson Fittipaldi, Monica Heitlauf and Margarita Irizarry. Seeking to raise investment capital later this year.
Competitors
No direct competitors. Secondary competitors include OurStory, Smilebox and Multiply.
Product Description
Scrapblog enhances the photo-sharing experience by combining the storytelling aspect of scrapbooks with the sharing power of blogs. Scrapblog offers the most robust and easy-to-use online application for designing and publishing content from the Web to the Web. Each Scrapblog is a rich-media blog that is formatted perfectly for both sharing online and printing into high-quality photo books. Scrapblog is a free service developed for parents, students, newlyweds, vacationers and anyone interested in sharing their memories in a creative way.
Market Opportunity
Infotrends forecasts online sales of Photo Merchandise to be slightly more than $100 million this year, growing to nearly $190 million by 2010. The 2004 Scrapbooking in America survey estimates annual sales in the U.S. at $2.55 billion. According to Technorati, the number of blogs doubles every 5.5 months.
DEMO Says
There’s a lot to like about Scrapblog. It takes photo sharing into the realm of creative expression and taps the $3 billion scrap-booking market—a segment as yet largely untapped by digital media tools. The software is extraordinarily well designed, sporting one of the most usable interfaces I’ve seen in years. The openness to photo-sharing sites, publishing options and pricing make the product as easy to adopt as it is to use. Scrapblog comes from an unexpected corner of the U.S. market, but the product will quickly put this clever startup on the map.
Contact
Carlos Garcia
carlos@scrapblog.com
Company Address
2 Alhambra Plaza, Suite 700
Coral Gables, FL 33134
Primary Phone
305-567-0310
Primary Fax
305-567-0309
URL
www.scrapblog.com
Corporate Officers
Carlos Garcia - CEO & Founder, Margarita Irizarry - Co-founder, Jayson Fittipaldi - Co-founder, Monica Heitlauf - Co-founder

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Next Event: DEMOfall 09