Smilebox has no direct competitors as it defines a new category. Secondary competitors include: americangreetings.com, Adobe Photoshop Elements, Yahoo PhotoMail Picaboo.
Product Description
Smilebox inspires you to communicate creatively with family and friends around special moments in your life. A variety of talented artists create a continually evolving catalog of hundreds of multimedia templates which Smilebox customers then personalize with photos, style, music and text. Smilebox offers a wide range of projects including scrapbooks, slide shows, post cards, photo books and greetings and makes sharing via email or print easy and compelling.
Market Opportunity
Smilebox defines a new market called Photo Expressions intersecting scrap booking, egreetings and photo sharing. Mintel and Creating Keepsakes Magazine estimate consumers annually spend $18 billion on greeting cards, scrapbooks and photos in physical/digital form. Photo Expressions will represent a multi-hundred million dollar opportunity as consumers adopt these services for digital communication.
DEMO Says
Scrapbooking — the assembling of photos and memorabilia into kitchy collections — is a billion dollars business. And the vast majority of that business occurs offline. Smilebox brings it online with a sweet, simple application that lets you assemble and share special memories into digital scrapbooks. No doubt, we'll see an army of entrants into this category in the next year. Smilebox has first-mover advantage and a smart formula for keeping it. SHOW