TriCaster is a portable live production switcher/Web streaming appliance. For under $5K, TriCaster allows the user to produce a live event, including switching multiple cameras, graphics, pre-recorded video material, PC screen shots, etc. (eight simultaneous video and graphic sources) and stream the output to the Web in real time. There is no other similar product in terms of price range, range of functionality and portability, on the market today.
Market Opportunity
The current market for live Web streaming production equipment is approximately $80-100 million dollars per year (Source: Steve Vonder Haar and Interactive Media Strategies)
DEMO Says
“Television has taught us how video production ought to look, and we generally accept that video is a powerful communications medium. But professional production tools are out of reach for most educational and enterprise organizations. NewTek upsets the economics of professionalclass video production without sacrificing functionality, and in so doing has made video capabilities accessible to a whole new tier of the market.”