DEMO.com > Plantronics, Inc.

Plantronics, Inc.

Conference: DEMOmobile 04
Market Segment
Funding Details: Plantronics (NYSE: PLT) became a publicly traded company in 1994.
Competitors: GN Netcom
Product Description: Plantronics is bringing “whenever, wherever” wireless voice com-munications to the mobile professional. Imagine the ability to keep in contact whether in the office or on the go, doing it seamlessly with only one headset. With more workers on the move, the ability to stay connected — by mobile or office phone, PDA or laptop — is paramount. Plantronics’ next-genera-tion headset builds on the strengths of its wireless office and Bluetooth portfolio to deliver much-needed wireless freedom.
Market Opportunity: According to IDC, mobile device and services sales will increase 18% to 20% annually through 2007, three times the rate of the computer and communications market. IDC also says 40% of workers now travel for business and expects that number to rise to more than 60% by the end of 2006.
DEMO Says: Plantronics continues to lead the market for headsets for mobile telephony. The company understands that technology and style must blend to create a comfortable, quality communications experience for the mobile professional. By innovating in both design and technology, Plantronics consistently delivers high-value offerings.